Monday, November 04, 2013

5 Reasons Why Low Price SEO Work Doesn't Help Anyone and Can Damage Your Agency

OK it may have taken me a ridiculously long time to realise this but I can now finally acknowledge that working for an unprofitable client is in fact more damaging to your agency business than not having that client at all. Plus it isn't the best for the client either, despite the bargain they might think they're getting.

For years I had always justified taking on lower value work if there was capacity in the business as I felt it was better to be busy, plus it may open the door to extra work in the future. However this is what I've learnt:

Friday, November 01, 2013

Marketing Case Study - Disruption in Legal Marketing

I've just published an interesting legal marketing case study over on the Webscape website which nicely illustrates how the concept of Disruption can impact upon an industry vertical, in this case legal marketing in the personal injury claims sector.

The report draws upon my experience as one of the founders of the Simply Lawyers start up brand, a legal marketing collective which was born from the opportunities create by disruptive forces emanating from the wider macro marketing environment; social, legal, technical and political.

You can find the report in our recently created Insights section where we plan to add other case studies, white papers and market intelligence.